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Tuesday, 17 August 2010

Consumption: How Inspiration Killed, Then Ate, Creativity

As a creative collective the term “inspiration” has driven us to become lethargic to the realities, foundations, and intentions of our chosen craft. …

The reality is that it’s easier to be inspired than it is to create an original idea and we are hardwired to take the path of least resistance.

Applicable to any of todays fields.

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