Watch how Ogilvy brilliantly leverages the Indian Railways to advertise Bingo Chips’ new 25% Extra offering.
Just one amongst the 1.6 million wheels that keep one of the largest (most advanced?) train network in the world running as smoothly as it does.
(via Sumit)
Eric Meyer stirs up a conversation on the usefulness of a Computer Science degree for (aspiring) web professionals.
Having recently wasted undergone four years of university education for a Software Engineering degree, this is something I’ve spent countless sleepy lectures pondering over. There is no doubt that most institutions fail miserably when it comes to imparting web technology skills, but it’s the unquantifiable value of a degree and formal education that makes this extremely hard to evaluate.
“Dangers” may not be the right word here because nature is not in conflict with humans, its [sic] merely indifferent to our feelings. Wilderness is as unconcerned to our pleasures as it is to our miseries.
A good safety reminder for those venturing into places unspoilt by civilisation.
(via The Chennai Trekking Club)