Wil Shipley on recent Apple trends such as buy–twice–to–make–it–a–ringtone, buy–again–to–game–on–the–new–iPods, AJAX–apps–are–better–than–sliced–bread etc.:
But Apple has to always remember that simply making money CANNOT be its point of existence. The point of any company should be to make customers want to give it money, NOT to get money from customers. It’s a subtle distinction that is the difference between good and evil.