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Saturday, 18 August 2007

Chaos Theory : In India, a Retailer Finds Key to Success Is Clutter

Mr. Biyani says he soon figured out what he was doing wrong. Shopping in such a sterile environment didn’t appeal to the lower middle-class shoppers he was targeting. They were more comfortable in the tiny, cramped stores — often filled with haggling customers — that typify Indian shopping. Most Indians buy their fresh produce from vendors who keep vegetables under burlap sacks.

Not very surprising but interesting nonetheless. (Via Signal vs. Noise)

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