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Wednesday, 19 March 2008

Can we believe what people tell us?

Interesting talk by Malcolm Gladwell that we had to listen to as part of the Systems Analysis and Design unit I’m doing this semester. He talks about how people’s preferences change for want of a better tool to express their choices, and how one should always be skeptical to the negative responses when testing a radically different product/idea on a group of people. How much of the feedback they give is actually true?

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